A respectful shared space

Terms of Use

These terms explain what Dearly provides, what you promise when sharing another person’s story or photograph, and the boundaries that keep the service safe.

Effective 2 August 2026 · Last updated 2 August 2026

Your agreement with Dearly

These Terms of Use are an agreement between you and Dearly, a product published by BlindspotLab and operated by Mojeeb Titilayo in Ogun State, Nigeria. By creating a greeting, publishing a contribution, creating an account, signing in, making a purchase, or otherwise using Dearly, you agree to these terms and the Privacy Policy.

If you do not agree, do not submit content or create an account. If you use Dearly for an organization or another person, you confirm that you have authority to accept these terms for them.

What Dearly provides today

Dearly helps people celebrate people and preserve what matters. The current service lets a creator provide details about someone, receive an AI-assisted draft greeting, optionally add a photo, publish a shareable page, and save owned greetings in a signed-in archive. A signed-in creator may also prepare a birthday Celebration Cake, share separate contributor and recipient links, review wishes, and control a manual or scheduled reveal. Signed-in adults may create one private Memory Space on the free launch plan, preserve dated stories and private photographs, invite scoped contributors, export structured data, and permanently delete the Space. Certain special pages also let visitors publish wishes or condolence messages.

Dearly is a creative communication and private-memory service, not a guaranteed permanent archive, professional counselling, or a substitute for legal, medical, financial, or emergency services. Keep independent copies of content that matters. Dearly Moment, described below, is an optional paid feature for an individual Celebration Cake. Other roadmap material—including merchant tools, gifts, and Cake media—is not part of these terms until launched with any additional rules it requires.

Eligibility, accounts, and sign-in

  • You must be at least 13. If your country requires a higher age to consent to online services, you need permission from a parent or legal guardian until that age.
  • You must provide an email address you control when using email sign-in. If you choose Google sign-in, you authorize Dearly and Supabase to use the basic Google identity data described in the Privacy Policy.
  • Keep magic links, devices, and account sessions secure. You are responsible for activity carried out through your account until you notify us of unauthorized use.
  • Do not create accounts through bots, false identities, or credentials belonging to another person.

A random claim secret may let a signed-out creator attach a newly created greeting to an account for 24 hours. Possession of a public greeting link alone does not prove ownership.

Public greetings and shared-by-link Celebrations

Greeting pages, uploaded greeting photos, public wishes, and public condolence messages can be viewed by anyone who receives or discovers the URL. They can be copied, captured, or reshared. Dearly asks search engines not to index personal greeting pages, but cannot control third-party copies or guarantee removal from search results. A hard-to-guess link is not a confidentiality promise. Do not publish information that should remain private.

Your “My Greetings” archive and its ownership records are account-private, but opening a greeting from that archive leads to its public page. You are responsible for choosing who receives the link and for obtaining any permission required before publishing content about someone else.

Celebration Cakes are not intended for public discovery and use separate, expiring contributor and recipient links. A contributor link permits submission of a name and wish. A recipient link permits access after the creator's manual or scheduled reveal and permits a simple reaction. These are capability links rather than identity checks: anyone who obtains a valid link may use its access until it expires or is replaced. Keep the links within the intended group and create a fresh link if one is shared incorrectly.

Private Memory Spaces and adult responsibility

Memory Spaces are account-based and private by default. Access is limited to the owner and signed-in people with an active role in that Space. An invitation is confidential, works once, and normally expires after 30 days. You must not share an invitation with anyone who should not receive access. A person removed from a Space must stop accessing or using information previously obtained from it unless they have an independent lawful right to keep it.

The owner must be an adult with parental, guardianship, personal, or other lawful authority to preserve the subject's information. Creating a Space for a child does not create a child account. Owners and contributors must avoid unnecessary precise location, school, health, financial, government-identifier, or other highly sensitive information. If authority or consent ends, the owner must remove affected access or content and contact Dearly when assistance is required.

Owners control membership, export, and permanent Space deletion. Managers can edit and invite within the product's role limits; contributors can add memories; viewers can read. Dearly may restrict a Space or invitation to protect a person, investigate misuse, comply with law, or contain a suspected privacy incident. Export currently provides structured data and a media manifest, not a single packaged backup of every media binary. Private photos should also be retained independently by the owner.

Your content, ownership, and permissions

Between you and Dearly, you keep the rights you have in names, prompts, photographs, Cake wishes, messages, and other content you submit (“Your Content”). You grant Dearly a worldwide, non-exclusive, royalty-free license to host, store, reproduce, format, transmit, display, and process Your Content only as reasonably necessary to operate, secure, improve, and provide the features you choose—including generating the draft and displaying the public page. This license ends when the content is deleted, except for reasonable backup, legal, and security retention and copies made independently by other people.

You promise that:

  • you own Your Content or have all permission and lawful authority needed to submit and publish it;
  • your submission and Dearly's permitted use will not violate privacy, confidentiality, publicity, copyright, trademark, or other rights;
  • information you provide is not deliberately deceptive or unlawfully harmful; and
  • when content concerns a child, you have parental or other legal authority and have considered whether each public or private use is necessary and in the child's best interests.

Dearly's software, interface, logo, visual system, and original materials remain owned by Dearly or its licensors. These terms do not give you a right to copy the service, branding, or code except as the law expressly permits.

AI-generated drafts need human review

Dearly uses Google Gemini to help draft greeting text from the details you provide. AI output may be inaccurate, unsuitable, incomplete, offensive, or similar to output produced for others. You must review the result and decide whether it is appropriate before sharing it. You are responsible for the final content you choose to publish or send.

Do not rely on an AI-generated greeting as factual advice or as a statement from Dearly about any person. You do not receive exclusive rights to ideas or text that the law does not protect, and Dearly does not guarantee that generated material can be copyrighted or is free from every third-party claim.

Acceptable use

You must not use Dearly to:

  • break a law, court order, sanction, or another person's legal rights;
  • harass, threaten, shame, exploit, defame, stalk, discriminate against, or impersonate someone;
  • publish non-consensual intimate material, sexual content involving minors, or content that facilitates abuse or exploitation;
  • expose passwords, authentication links, financial details, government identifiers, addresses, precise locations, or other information likely to create material harm;
  • infringe intellectual property, privacy, publicity, confidentiality, or data-protection rights;
  • send spam, phishing, malware, deceptive links, or mass unsolicited promotions;
  • probe, bypass, overwhelm, reverse engineer, scrape at scale, or interfere with security, rate limits, accounts, storage, or service operation; or
  • train or benchmark another model or competing service from Dearly content or outputs without written permission where such restriction is lawful.

Moderation, reports, and removal

Dearly may investigate reports and may block, restrict, unpublish, remove, preserve, or disclose content or account information when reasonably necessary to enforce these terms, protect people, comply with law, or secure the service. We are not required to pre-screen every greeting and do not endorse user submissions. Celebration creators can approve or hide submitted Cake wishes, but that control does not transfer legal responsibility for the content to Dearly.

To report a privacy, safety, copyright, or impersonation concern, email hello@blindspotlab.xyz with the page URL, the specific concern, and your connection to the content. We may ask for proportionate verification. Knowingly false or abusive reports may themselves violate these terms.

Third-party services and links

Dearly relies on providers such as Supabase, Google, Vercel, Umami, Fontshare, and Flutterwave. Their systems, service terms, and privacy practices also apply to their processing. Dearly pages may include user-directed links or sharing actions to other services. We do not control third-party sites and are not responsible for their content, availability, security, or independent use of information.

Dearly Moment purchases

Dearly Moment is an optional, one-time paid upgrade for one Celebration Cake. It is not a subscription and does not include a physical cake, gift, delivery, or merchant marketplace purchase. The checkout shows the price and currency before you authorize payment. Any tax that must be charged or included will be shown at checkout where applicable.

Payments are processed by Flutterwave on its secure checkout. Dearly does not collect or store payment-card numbers. A Cake becomes a Dearly Moment only after Dearly securely verifies the payment with Flutterwave. Successful verification unlocks the signature Cake finish and the private, print-ready keepsake for the same Cake and creator account. The entitlement cannot be transferred to another Cake or account.

You can cancel before you complete checkout; no paid features unlock for cancelled or failed payments. If you are charged more than once, a payment is successfully verified but the feature does not unlock, or you believe a charge is unauthorized, contact hello@blindspotlab.xyz with the Flutterwave payment reference. We will review the issue and provide any remedy required by applicable law. Once the paid digital features are available, change of mind alone does not create a refund right, except where applicable law requires otherwise.

Availability, changes, and ending use

Dearly may change, limit, suspend, or discontinue a feature to maintain security, meet legal requirements, manage capacity, or improve the product. We will try to give reasonable notice before a material discontinuation when practical, but urgent security, abuse, legal, or infrastructure events may require immediate action.

You may stop using Dearly at any time and may request account or content deletion as described in the Privacy Policy. Dearly may suspend or terminate access for material or repeated violations, legal risk, fraud, or threats to users or the service. Provisions that by their nature should continue—including ownership, disclaimers, liability limits, and dispute terms—survive termination.

Service disclaimers

To the fullest extent permitted by law, Dearly is provided “as is” and “as available.” We do not promise uninterrupted operation, permanent storage, error-free AI output, a particular emotional response, search removal by third parties, or that the service will meet every cultural, personal, or technical expectation. Back up content that matters to you.

Nothing in these terms excludes warranties or remedies that applicable consumer law says cannot be excluded. If a mandatory guarantee applies, these terms limit Dearly's obligations only to the extent the law permits.

Responsibility and limits on liability

You are responsible for Your Content, the people and permissions involved, and how you share public or capability links. If your unlawful content or misuse causes a third-party claim against Dearly, you agree—where the law permits—to reimburse reasonable losses and costs directly resulting from that breach, provided Dearly gives you prompt notice and reasonable cooperation.

To the fullest extent permitted by law, Dearly and its operator will not be liable for indirect, consequential, special, exemplary, or punitive loss; lost profits or data; reputational or emotional harm; third-party reposting; or events outside reasonable control. For claims relating to the service, aggregate liability will not exceed the greater of the amount you paid Dearly for the relevant service in the 12 months before the claim or US$50.

These limits do not apply to fraud, willful misconduct, liability that cannot legally be limited, or any mandatory consumer or data-protection right.

Governing law and disputes

These terms are governed by the laws of the Federal Republic of Nigeria, without regard to conflict-of-law rules. Before filing a claim, you and Dearly agree to make a good-faith attempt to resolve it by email for at least 30 days, unless urgent relief or a legal deadline makes that impractical.

Nigerian courts will have jurisdiction where the law permits. This choice does not remove any mandatory consumer, privacy, or court-access protection you have under the law of your usual residence.

Changes, separation, and contact

Dearly may update these terms as the service changes. We will change the date above and provide additional notice before a material change takes effect when required. Continued use after the effective date means you accept the updated terms; if you do not, stop using the service and request deletion where appropriate.

If one provision is unenforceable, the remaining provisions continue. A failure to enforce a provision is not a waiver. These terms and the Privacy Policy are the agreement for the current service unless a feature presents additional terms.

Questions or formal notices can be sent to hello@blindspotlab.xyz.